This isn’t advice from the sidelines. I’ve built a business, raised capital, and sat across the table from the investors and boards that pressure-test every claim.
That experience shapes every engagement — AI lets me go deeper and move faster, but the judgment behind it is earned. I stay until the strategy is validated and the team knows exactly what to do with it.
The proof is in the person.
What you get when I’m in the room.
When I push back on your positioning, it’s not theory. It's pattern recognition from doing this work for years — sharpened by AI that lets me stress-test assumptions against real market data, not gut feel alone.
I surface the tensions your team is circling but not naming — and I translate them into tradeoffs, priorities, and boundaries that actually hold. Decisions stick because the hard parts got handled, not smoothed over.
This isn’t theory.
I’ve worked with leadership teams across tech and innovation building the strategic foundations that drive traction. The sectors are different but the pattern is the same: the organizations that break through are the ones that get clear on what they are and aren’t.
I’ve co-founded and raised capital for my own startup. I know what it means to pitch investors, make calls with incomplete information, and build something from nothing. That experience never left the work.
In community
I have a list of values I don't bend on. Community is one. Not the networking kind — the kind you actually do.
That's looked like over a decade with The Forum, where I started as a mentor and speaker and now serve as a Board Director. An Entrepreneur in Residence role at Foresight Canada, working with climate tech ventures. Ongoing mentoring of founders through Futurpreneur Canada, New Ventures BC, and WeBC. And putting capital where my convictions are as an LP with Women's Equity Lab.