The proof is in the person.
This isn't advice from the sidelines. I've built a business, raised capital, and sat across from the investors and boards that pressure-test every claim.
H O W I W O R K
I work directly with founder-CEOs — no intermediary layer, no team to manage. The work starts with a real read of what's breaking down: where the team's misaligned, what decision is being avoided, what the market is signalling.
The analytical layer moves fast. The judgment layer doesn't — that's where the time goes. You leave with documented decisions the team can act on: a foundation marketing writes the website from and sales builds the deck from. Not a strategy deck that lives in a folder.
About me:
the short version.
Twenty years in positioning and go-to-market. A hundred-plus companies — climate tech, hard tech, SaaS, healthtech, venture — at the moments when the story had to hold under pressure.
I've also sat on the other side of the table: co-founded a startup, raised capital, served as an LP. The read isn't from one vantage point — it's from having been the founder, the advisor, the investor, and the board member, sometimes in the same year.
Alongside the work: a decade with The Forum, now as a Board Director. EiR at Foresight Canada. Mentoring through Futurpreneur, New Ventures BC, and WeBC. An LP with Women's Equity Lab.
I also write — mostly on Substack — about positioning, AI, and doing senior work in midlife.